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Articles Read my 4 biggest takeaways after my recent scaling experience Preface I had just started with this client within the 30 days prior to the beginning of the scaling period. This client hadn’t hit their ROAS metric for the last 10 months at least. I hadn’t done this before so …
Articles See what I recommended to a colleague in The Coalition Preface Let’s get into it. Context Had a few questions about Facebook retargeting ads: 1) How much of your Facebook daily ad spend do you allocate to retargeting?2) Do you just run a single retargeting ad set?3) Do you retarget …
Articles See what a Facebook Marketing Rep recommended a colleague of mine and what I suggest he change Preface First, I received permission to post this from Danny at Nightingale & Lark Coffee Co. I was offering free reviews and consultations (still am!) regarding paid Facebook Ads because of Coronavirus and …
Articles Free guide on account structure, budget benchmarks, audiences, ad creatives, and more. Who can benefit from reading this guide: Biz owners and brand operators who want to move past the ‘boost post’ button and want to use paid ads as another traffic+revenue channel Beginner/junior-level marketers either in-house or at an …
Case Studies The Main Result: Decreased average cost per student lead across four graduate and undergraduate programs for a private university between 39% and 90%. Step 0: The Set Up The private university wanted new student leads through a RFI (request for information) form on program specific landing pages. The “sales” cycle …
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